Privacy policy

Last updated: 14 October 2026

We value your privacy. This page explains what personal data we process, why, for how long and what rights you have.

1. Who processes your data

The controller of your personal data is Realness s.r.o., company ID 03462072, VAT ID CZ03462072, registered office at Piletická 486, 503 41 Hradec Králové, Czech Republic, registered in the Commercial Register kept by the Regional Court in Hradec Králové, section C, file 34165.

Office: Československé armády 383/5, 500 03 Hradec Králové. E-mail: office@realness.cz. Phone: +420 775 116 651.

We are not required to appoint a data protection officer. If you have any questions, please use the contact details above.

2. What data we process and why

When you write to us or call us, we process your name, e-mail, phone number, company name and the content of your message. We need this to reply and to prepare an offer. The legal basis is our legitimate interest in communicating with you and in negotiating a contract. We keep this data for the duration of our communication and then for no longer than 3 years after the last contact.

When we work together, we process contact and billing details of you or your company and the data needed to deliver the project. The legal basis is the performance of a contract and our legal obligations (accounting and tax). We keep accounting records for the period required by law, usually 10 years.

When you visit our website, we use cookies and similar technologies with your consent to understand how the website is used and to show you relevant advertising. See section 4 for details. Without your consent, we only use cookies that are necessary for the website to work.

We do not sell personal data and we do not use it for automated decision making or profiling with legal effects.

3. Who we share data with

We only share data with trusted processors who help us run our business, and only to the extent necessary:

  • Webflow, Inc. (USA): website hosting,
  • Google Ireland Ltd.: e-mail, office applications, web analytics and advertising,
  • providers of the analytics and advertising tools listed in section 4,
  • accountants and tax advisers bound by confidentiality.

Some processors may transfer data to the USA. In that case, the transfer is based on the EU-US Data Privacy Framework or on standard contractual clauses approved by the European Commission. We may also share data with public authorities where the law requires it.

4. Cookies

Cookies are small files that a website stores in your browser. We ask for your consent on your first visit. You can change your choice at any time using the Cookie settings link in the website footer.

Necessary cookies (always active)

  • cc_cookie: stores your consent choice, 6 months.
  • _cfuvid: protects the website against overload and abuse (Cloudflare, the network through which our hosting provider Webflow delivers the website), until you close your browser.

Analytics cookies (only with consent)

  • Google Analytics 4, Google Ireland Ltd.: _ga, _ga_*, 2 years.
  • Hotjar, Hotjar Ltd.: _hjSessionUser_*, _hjSession_*, 1 year and 30 minutes.
  • Microsoft Clarity, Microsoft Ireland Operations Ltd.: _clck, _clsk, 1 year and 1 day.

Marketing cookies (only with consent)

  • Google Ads, Google Ireland Ltd.: _gcl_au, 90 days.
  • Meta Pixel, Meta Platforms Ireland Ltd.: _fbp, 90 days.
  • LinkedIn Insight Tag, LinkedIn Ireland Unlimited Company: li_fat_id, AnalyticsSyncHistory, li_gc, up to 6 months.

You can also delete or block cookies in your browser settings.

5. Links to social networks

Our website links to our profiles on LinkedIn and Instagram. Once you click a link, data processing is governed by the policy of that network.

6. Your rights

You have the right to:

  • ask what data we process about you and receive a copy,
  • ask us to correct inaccurate data,
  • ask us to erase data we no longer need or have no legal basis to process,
  • ask us to restrict processing,
  • data portability for data we obtained based on your consent or a contract,
  • object to processing based on legitimate interest,
  • withdraw your consent to cookies at any time, without affecting the lawfulness of earlier processing,
  • lodge a complaint with the Czech Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Prague 7, www.uoou.cz.

Please send your requests to office@realness.cz. We will reply without undue delay and within one month at the latest.

7. Changes to this policy

We may update this policy, for example when we start using a new tool. The current version is always available on this page.